Passion & Politics: Match Expands Profiles to Elevate the 2020 Conversation

Politics, like love, is far from black and white. And with today’s political landscape, singles are now more focused than ever on finding someone who shares their similar view of the world. In fact, we found that singles are 26% less likely to date across party lines than before the 2016 election.

With this in mind, we’ve rolled out two new profile updates designed to help singles better identify their political affiliation and highlight the issues that matter most to them. After all, 98% of singles want a partner who will talk politics (2019 Singles in America), so here’s how we’re helping to start the conversation: 

  • More labels to choose from: Members can now select from one of nine political view options for their profile, including six new choices not previously available. From “apolitical” or “independent” to “moderate” or “fiscally conservative, socially liberal,” singles are encouraged to pick the modern viewpoint they most identify with.
  • Issues that matter: A new open-ended question also allows members to share the specific political issues they’re most passionate about. After all, when singles look at someone’s top social issues rather than their party, they’re more likely to find common ground for fostering a romantic connection.Spoiler alert: one in three singles have been in love with someone with different views on social issues, and a whopping majority (73%) would do it again.

Ready to share your stance? Edit your profile to include the views and issues that speak to you.

Introducing: Date Check-In

Feeling safe is a priority for our members, and our new in-app feature was designed with just that in mind. Introducing Date Check-In: an automated message that helps keep your friends and family informed while you’re on a date.

Gone are the days of having to text all your best friends individually every time you plan a new date (we’ve all done it!). With Date Check-In, you simply give us the details and we handle the outreach, giving you more time to prep and pamper for the big day. And who doesn’t want that?

How it works:

It all starts with your trusted contacts. By selecting the Date Check-In icon (upper right corner of each Match conversation), you can opt-in and add a name and phone number for up to three friends or family members.

Once your trusted contacts agree to participate in Date Check-Ins via text, they will receive automatic updates when you schedule a date. This will include the day, time, location and name of the person with whom you’re going out with.

At the start of your date, Match will send you a text to see how things are going. If all is well, no need to respond. If at any point in the date you do feel uncomfortable, you can reply YES, alerting us to notify your trusted contacts immediately.

Date Check-In is the first of many features we’ll be rolling out as part of our evolving Safety Center. Stay tuned!

Reminder: Date Check-In is not a replacement for emergency services, nor a replacement for using your best judgement. If you ever feel you are in immediate danger or need emergency assistance, dial 911 immediately.

As always, you can opt out of using the Date Check-In feature at any time by sending a text with the word STOP. Replying STOP will cancel all of your check-ins, and remove you if you are serving as a trusted contact for anyone else.

Match’s Most Eligible Valentines

Still looking for a Valentine? Whether you’re searching for fit and flawless or you’re all about the personality, these eight eligible bachelors and bachelorettes will show you some l-o-v-e just in time for Cupid’s favorite holiday.

Let’s meet the babes:

Jackson aka Mr. GQ

Do we really need to explain the nickname? I mean…look at that face. While he’s mastered all the model facials – smoldering, suspicious, you name it – he’s usually all smiles. At just eight months old and 55 pounds, he still has a little growing up to do (don’t all men?) and just wants someone to be silly with along the way.  

View Jackson’s profile

Demi aka Netflix & Chill (in the good way)

This 10-pound female chihuahua is the perfect mate for anyone into really big…ears! While she’s only one year old, she has mastered the art of relaxation, making her the dream companion for binging that new documentary. (Yes, Netflix, we’re stillll watching…)

View Demi’s profile

Zoe aka Little Spoon

If you’re one of those bizarre singles who doesn’t like to cuddle, this ain’t ya girl. This 65-pound sweetheart loves to snuggle up after a long day of work or play. She’s also a great walking companion as her little legs and affectionate spirit are always turning heads.

View Zoe’s profile

Jimbo aka The Jock

Jimbo is like the football player you had a crush on in high school, but with a wayyy better personality. He’s two years old and the perfect partner for long runs, hikes or just throwing the ball in the yard. His upbeat attitude and silly spunk will always make you smile.

View Jimbo’s profile

Tyga aka Teddy Bear

If the big warm teddy bear is your type, look no further. Tyga is 80 pounds, four years old and has plenty of love to share. He’s also the perfect guy to introduce your parents and friends to – no really, he gets along with everyone.

View Tyga’s profile

Dizzy aka Mr. Dependable

No matter what kind of day you’ve had, you’ll love going home to this handsome hunk of love. At 83 pounds, Dizzy is the perfect protector, but loves to be silly too. He’s always ready for a walk or a good belly rub (aren’t we all?) and is looking for a stable partner to provide him both.

View Dizzy’s profile

Bernice aka Down for Whateva

Bernice is one of those babes who prides herself on being low maintenance. Whether you want to explore the open road, pick up new friends at the park or just kick it on the couch, she’s game for anything. She doesn’t let her past get in the way (no ex bashing here!) and is ready for a new partner in crime to enjoy the future with.

View Bernice’s profile

Allie aka Sugar Mama

Sweet and sophisticated with plenty of skills, Allie is pretty much everyone’s type – so better keep an eye on your friends around her. She loves meeting new people, long walks on the beach (or the street) and sharing her love. And what’s better than that?   

Ready to match with one of these cuties? You’re in luck. All are currently available for adoption through Wags & Walks, an LA-based adoption center dedicated to helping rescue dogs find their forever homes. 

How To Be Magnetic This Dating Sunday

Being magnetic is a quality that works to your advantage in all areas of life, especially dating. And what better time to perfect this skill than before Dating Sunday? On our busiest day of the year — January 5, 2020 — we’re predicting an 80% spike in new singles on Match, leading to more than 60 million messages and over 600,000 new dates during our peak season. So what are you waiting for? Stand out from the crowd with this new trick up your sleeve. Dating Expert, Francesca Hogi, shares her hot tips for having the best date of the New Year right off the bat.

Everyone likes people who make us feel special and seen for who we really are. When you authentically accomplish this, you become magnetic. 

Even if it’s not an ability that comes naturally to you, you can still cultivate your own brand of magnetism. Here’s how:

#1 Put your focus on other people

What makes one person more magnetic than another? Trust me: It’s not the person who talks about themselves all the time, or who’s self conscious during social interactions. We’re drawn to people who make us feel seen and special.

When meeting new people, it’s natural to want them to see you as interesting. However, when you shift your focus from how you’re being perceived to what others think and how they feel, it makes you irresistible. And who doesn’t love that? 

#2 Words and actions matter

Whether you’re on a first date or in line at a coffee shop, a simple action like looking someone in the eyes and genuinely smiling at them can draw them to you. 

When you go on a date, think of questions that show you really care about their dreams, interests and personality. And be prepared to answer those questions in return. 

For example, instead of “So tell me about your job” ask “What do you love about what you do?” And if they hate their job, ask them “If you could do anything at all, what would it be?” or “What did you dream of doing when you were a kid?” 

Mutually sharing your dreams with another person is an amazing tool to feel more connected in a short amount of time.  

#3 Read social cues

Pay attention to whether or not your actions are being received as intended. If you’re sending messages and they’re not responding, or you’re trying to have a conversation and they’re not responding, move on. Remember – being magnetic is about drawing others to you, not chasing after them. 

#4 Don’t take rejection personally 

You’re not for everyone and everyone’s not for you. That’s OK! No one is liked by everyone. It could be for reasons that have nothing to do with you, like they only date 6’4” redheads and that’s not you. 

Don’t take it personally and don’t let disappointment over someone who’s not for you keep you from meeting the one who is! 

#5 Authenticity matters

If your heart is in the right place — the place of wanting to make a connection as a benefit to you and the other person –you’re likely to succeed.

If you’ve never approached dating and connecting with others in this way, I urge you to try. You can start practicing right away — see what happens when you aim to make your co-workers, friends, or the person on the other side of the counter feel seen and special, even if it’s only for the minute you’re interacting. 

Worst case scenario is you make someone’s day. Best case scenario is you become completely irresistible to your future someone special. 

Happy Dating! 

Match Makes Spirits Bright With FREE Holiday Hotline

Whether you’re seeking new ways to dodge Aunt Mildred’s million questions about your dating life or debating if it’s too soon to exchange gifts with your new boo, we get it. The holidays can be stressful and downright awkward. Lucky for you, we have a solution better than spiked eggnog.

Introducing Match’s Holiday Hotline! This free, limited-time service invites anyone in the U.S. (married folks, too!) to call real experts for dating and relationship advice during this notoriously tough time of year.

The sparkly details:

  • When: Monday, Nov. 25 to Monday, Dec. 9 from 8 a.m. to 8 p.m. on weekdays and 12 to 7 p.m. on weekends (closed Thanksgiving Day) 
  • Where: Right from your phone! Call 1-888-302-6224

In addition to answering specific questions (yes, we can tell you if you should invite John to your office’s holiday party), we’re gifting EVERY caller a free one-month membership of Match!


We’re making the holidays fun again, give our experts a call and enjoy time with friends and family. Call 1-888-302-6224 and leave any Turkey Trauma behind.

Has #MeToo Changed Modern Dating? Half of Single Men Say Yes.

It’s been two years since the New York Times broke the story of Harvey Weinstein’s egregious sexual abuse allegations, followed by actress Alyssa Milano posting a tweet heard round the world, echoing the call for unity first launched nearly a decade earlier by civil rights activist Tarana Burke: #MeToo. The hashtag went viral across social media platforms – in the first 24 hours, more than 12 million posts were made on Facebook. There was a global reckoning. So many women – our friends, sisters, girlfriends, mothers, daughters – had experienced some form of sexual harassment or sexual assault in their lifetime. People of all genders, ages, socioeconomic groups, race and ethnicity, across all walks of life, came forward to say they too had been victims/survivors of sexual misconduct, and it was time to hold people, especially badly-behaved men, accountable.

There can be no doubt that #MeToo became a larger social movement. A recognition that more work was needed. But as a behavioral scientist who studies sexuality, gender, and intimate relationships, I wondered whether this movement could both educate and in turn, curb the destructive behavior the world was finally openly talking about. Over the last 2 years there have been plenty of pundits, on either side of the political aisle, who have extorted their views on the effects of the #MeToo movement. Some saying it was long overdue, others arguing it’s gone too far. But none have had concrete data to base their opinions on, until now.

As part of the 9th annual Singles in America study with Match, in a national sample of over 5,000 adult single Americans, we assessed attitudes toward #MeToo and whether it has changed behavior, specifically at work and in one’s dating life. Close to 40% of the U.S. adult population is single at any given time, so knowing how singles feel about #MeToo is a strong barometer of impact on social life.

In our study, half of men (51%) say the #MeToo movement has caused them to act differently overall; more specifically, nearly 40% of men reported now being more reserved towards women colleagues at work and 34% of men said they act more reserved on a date because of the movement. In terms of age effects, this was especially true among Millennial men. Whether being more cautious and reserved is enough to reduce sexual harassment experienced by others remains an open question for additional research and observation.

When asked about #MeToo and various aspects of social life, both men and women reported being more reserved when approaching someone new in public (35%), as well as when on a date (33%), and also with what they post on social media (28%). When with a new potential partner, 19% of singles think twice about the jokes they make, 15% further consider the topics they discuss, and 15% are more cautious about inviting that person to come home with them.

When it came to attitudes toward the significance of these changes, more than half (59%) of today’s singles say the #MeToo movement is important to them (46% of men; 69% of women), and almost half say it has sparked necessary discussions. The movement has certainly led to much discussion, conversation, and debate. But some also see a downside, with 14% of all singles (19% of men; 10% of women) reporting that they think the #MeToo movement has made dating more challenging.

The #MeToo movement is affecting how single people approach social interactions. That 51% of men say the #MeToo movement has changed their behavior is truly remarkable. Other common risk-reduction programs, like smoking cessation or ending alcohol abuse, are often considered successful while only achieving much smaller changes in behavior. A behavior change intervention that managed to have half of participants report a positive change would almost certainly be viewed as a major success. Now imagine that at the level of an entire population, and seeing these changes in a relatively short period of time. We would regard this as an effective intervention and celebrate its success. Modifying human behavior at the level of entire populations, especially when involving culturally entrenched norms, has proved especially difficult. #MeToo appears to have turned the dial in multiple ways.

Sexual harassment and gender inequity remain global problems, with consequences for our intimate lives. Addressing these issues at a system-level has proved difficult, but it appears that the #MeToo social media campaign and related social justice movements have started to raise awareness, increase accountability, and change human behavior. Dating and relationship norms often adjust to the social and political times, and we may very well be on the cusp of a sea change in what Americans view as acceptable and effective ways to initiate and maintain romantic and sexual relationships.

Author:Justin R. Garcia, PhD, is Acting Executive Director & Research Director of The Kinsey Institute, Ruth N. Halls Associate Professor of Gender Studies, and IU Bicentennial Professor at Indiana University. Since 2010, Garcia has served as Scientific Advisor to Match. He is co-author of Evolution and Human Sexual Behavior. His next book is titled The Intimate Animal.

How To Be The CEO Of Your Dating Life

Last Saturday, Match spent the day at Create & Cultivate’s San Francisco Conference, where C&C transformed an old parking garage into an instagrammable hot spot for female hustlers. The event featured Kourtney Kardashian as the keynote speaker and attendees were A-list group of female influencers and business owners killing it in the panels held throughout the day.  

Match has long been known to have the most experience and insight into singles and dating culture, and C&C was the perfect opportunity to showcase our newest app feature – Date Coaching. Every Match subscriber has access to a free one-on-one call with one of our expert dating coaches to chat about everything from conversation starters to moving on after a bad breakup.

So, which of our experts was fit to take on the challenge of giving advice to thousands of love-seeking women? Enter, Rachel DeAlto: Match’s Chief Dating Expert (you may recognize her from Married at First Sight or Kate Plus Date).  attendees rushed to the “Dating Bubble”, where Rachel gave one-on-one sessions, answering all of their dating and relationship questions and lending an ear to the issues plaguing single women today. The takeaway for the day–take control and be the CEO of your dating life. Here are Rachel’s top three tips to get you started:

1. Date intentionally – There so many daters that have no idea what they are looking for. You have to be a gate keeper and set non-negotiables as to the qualities you are looking for. Not physical characteristics, but personality traits and values. Create a list of four and ONLY date people who meet those non-negotiables.

2. Go after what you want – Dating on Match is not the time to be timid and wait for your ideal person to reach out to you. Send initial messages (keeping them short, sweet, and personalized) and make the move to take it offline and into real life. Regardless of your gender, you are in charge of these initial stages. Act like the boss you are.

3. Make the time – Like any good CEO, you have to work on your time management, and it’s the same for dating! We all are busy, but if dating and the potential for love is a priority, make space for it. Set aside 1-2 nights a week for dates, and take time to create opportunities by searching and messaging. 

Dating takes work, but it should still be fun. If you’re feeling rundown by dating fatigue, overwhelmed by the idea of dating or just discouraged by all of the apps – call one of our coaches. Take control and be proactive. If you’re ready to be the CEO of your dating life – give us a call at 1-833-996-2824.

FAKE NEWS…and the real story of love in the digital age

Dr. Helen Fisher

The Washington Post recently proclaimed that “The US is in a Crisis of Love.” Many Americans agree—currently regarding America’s singles as commitment-phobes who are retreating to their bedroom computers to duck romance and attachment. Really? I and my colleagues at Match wanted to see if this was true. So in our 9th annual survey, known as Singles in America, we polled a representative sample of 5,000+ adult singles of all ages, backgrounds, sexual orientations and regions of the country to get to the real scoop.

Indeed, it’s fake news: 57% of singles report that they seek romance; and 60% want to make a life together–while only 9% want to “date casually.”

Today’s singles are being smart about love too. Some 31% say they first want to build self-acceptance—a good component of a healthy partnership. And one out of three want to get their finances in order before cupid strikes.  Moreover, more than half of young singles have created a dating profile on a dating site or app.  But rather than just looking at photos, then carelessly pursuing “him” or “her,” 68% say they assiduously assess a potential partner’s profile.  Few are willing to spend their precious time, money and energy pursuing a romantic dead end for very long either.  Instead, after about four months of dating someone, many launch the DTR conversation: “Where are we headed?” And 33% depart if their partner doesn’t want to have the conversation.

But today’s singles are slow and careful. They don’t want to “catch feelings” until they are ready—thus fueling an impressive new social trend, what I call “Slow Love.” Some 76% cautiously begin a partnership as “just friends.”  Then they slowly become friends-with-Benefits to see if they are compatible between the sheets—another important part of most relationships.  Even later, they inform friends and kin of their budding relationship and embark on an “official first date.” And only after a long stretch of living together, do they wed–often some six years after meeting. Where marriage used to be the beginning of a partnership, today it’s the finale. 

I’m impressed—because academic data clearly show that the longer you court and the later you wed, the more likely your marriage will last. Surely, courtship is changing with changing times.  But love is not dead. It’s a primordial brain system that will endure as long as we survive as a species.  And today’s singles—particularly our young—are taking love seriously and proceeding with elegant sanity.  Bravo to them.   

Check out our 9th Annual Singles in America Survey HERE.

The Results from our 9th Singles in America Survey are in

It’s back! Our annual Singles in America study – the nation’s largest and most comprehensive study of 5,000+ singles living in the U.S. – just launched for its 9th year. With shocking new data and exciting, never-before explored topics, this year’s study gives us an inside look on what it truly means to fly solo in 2019. From surprising trends on modern love and how singles are getting more serious about dating to the sex habits of Gen Z and Millennials, nothing is off limits. We’re also exploring how dating has changed in the wake of the #MeToo era, as well as men’s and women’s attitudes about love, sex and relationships in general across generations.

Here’s a sneak peek:

  • 42% of singles say love feels lost
  • 35% of singles have been ghosted
  • Over 60% of singles are motivated to find romantic love and a long-term companion, while only 9% are looking to date casually
  • 51% of men say the #MeToo movement has caused them to act differently
  • The majority of Gen Z and Millennials have had sex in the last week

We partnered with Rebel Wilson to share our new data and her thoughts on dating today:

Ready for more? Check out the full Singles in America study now for all the juicy details.

The 12 Dates of Summer

Summer is officially in full swing! And to add to the excitement, Match’s busiest day of the season is right around the corner. With an average of 20% more initiations made on July 7th than even Valentine’s Day (you read that right), it’s the perfect time to start brainstorming date ideas. 

Swap your normal dinner-and-a-movie routine for some seasonal fun. Whether you’re in the mood for something athletic or interactive, these ideas are sure to help you spark a meaningful connection.

City scavenger hunt: Pair up with a scavenger hunt company to solve puzzles, complete challenges and spot historic landmarks with your date. Or, get creative by organizing your own race around your city.

Outdoor concert: Embrace the warm weather while getting serenaded under the sun or stars during a summer outdoor concert.

Kayaking: Take the flirting off land for a fun kayaking adventure. You can go on a group tour or rent a kayak of your own to enjoy some one-on-one time.

Indoor rock climbing: Looking to beat the heat?Stay active in the A/C while spotting each other as you climb.

Cooking class: Skip the boring restaurant routine and invite your admirer to an interactive cooking class.

Goat yoga: Whether you’re an avid yogi or just looking for a laugh, goat yoga is great way to add some positive vibes (and adorable friends) to your next date.

Painting class: Show off your artistic side during a fun painting class. P.S. Many studios have a BYOB alcohol policy in case the Picasso in you needs a little liquid courage.

Bar trivia night: Challenge your date to some friendly competition over drinks and appetizers during your local pub’s trivia night.  

Stand-up comedy show: Swap out the small talk for laughs when you get tickets to a stand-up comedy show.

Botanical garden: Meet your date at a botanical garden and snap pictures with the season’s blooms in all their glory.

Escape room: See how you and your partner work as a team while cracking codes, discovering clues and solving puzzles to break free.

Hiking: Who says a memorable date has to cost money? Hit the trails together and get lost in the outdoors.

Ready to plan your next date? Update your profile and photos and prepare to get noticed.